Adidas, MLS, Parley, LA Galaxy, and Clear As Day collaborated for Earth Day 2018, unveiling a comprehensive 360-degree campaign centered around promoting environmental mindfulness. The kickoff event featured a beach gathering with the LA Galaxy women's U17 team, complete with a picnic, initiating a week-long effort to collect plastic waste. On game day, we hosted prominent celebrities and influencers within the sustainability realm, fostering awareness and engagement.

Our impactful nationwide campaign with adidas and Snapchat incorporated a cutting-edge world lens AR animation, showcasing a majestic whale surfacing and breaking through water, accompanied by our compelling campaign messaging. To further engage fans, we designed an immersive space display featuring Adidas Parley apparel and products, allowing guests an up-close exploration of the collection and the opportunity to capture memorable photos in the space. This collaborative initiative not only resonated with Earth Day's spirit but also underscored our commitment to raising awareness for environmental conservation.