Teslart Sports had the privilege of crafting the Miami Grand Prix brand from its inception. Over the course of an intense and rewarding 9-month collaboration with the Miami Grand Prix team, we navigated and conquered various challenges.

Our responsibilities encompassed the comprehensive development of the brand across all facets. This included everything from the creation of the logo and iconography to the meticulous design of wayfinding systems, the adornment of the racing pavilion, ticketing strategies, social media campaigns, outdoor media placements, race trophy design, race car livery, racing helmets, merchandising, and the intricate planning of the racetrack itself.

In every detail and dimension, Teslart Sports invested its expertise to ensure the Miami Grand Prix brand not only met but exceeded expectations, creating an indelible mark in the world of motorsports.